The magnificent Norwegian coastal nature and the variety of life it sustains - this has been our basis of existence since the Stone Age. We know that we have a responsibility to pass it on to future generations. The sea is the gift that keeps on giving - but only as long as we keep respecting it.
Norway has among the world’s most advanced and well-established systems for management both in fishing and aquaculture. There are no coincidences, but rather systematic work on all levels that ensure consumer safety as well as fish welfare. The great emphasis on animal welfare and strict regulations mean that our seafood is of consistent high quality and is safe to eat.
In Norway, fishing and aquaculture have gone high tech, with startups, businesses, and researchers pushing the boundaries in technology and innovation. Norway is on the cutting edge in other marine industries too, allowing the invaluable sharing of knowledge across industries. From robots picking sea urchins without damaging the ocean floor, to echo technology measuring when and by what amount farmed salmon need food, a variety of new ideas and technologies are making an impact on the industry. Many parts of the Norwegian seafood industry invest and work tirelessly with advanced research and development.
Continued development and innovation in the industry are paired with genuine respect for the sea. This gift will be passed on to future generations: We strive to take care of it precisely because we’re aware of the challenges we face, including the effects on the ever more fragile environment.
